"The mission of the Rotary Ethics Initiative is to develop and provide resources that promote integrity and character in the personal and vocational lives of youth and adults through Rotary Clubs and Districts."
The Rotary Ethics Initiative is a multi-District and multi-Zone strategy designed to advance ethics and integrity in Rotary programs in Rotary clubs and districts and associated New Generations programs. The Initiative grew out of the Rotary Zones 25/26 Ethics Initiative pilot program during 2007-2011. It is not an official program of Rotary International nor under its control. It is incorporated as a 501(c)(3) nonprofit organization with the legal name of "The Ethics Leadership Enterprise for Rotary Clubs and Districts" but is more commonly referred to as the Rotary Ethics Initiative or, simply, The Ethics Initiative.